Luis Garcia – Mixologist Brand Identity & Business Card Design

Challenge

Luis Garcia, a skilled mixologist known for crafting unforgettable private event experiences, needed a set of business cards that would reflect his elevated, handcrafted approach to cocktail service. Without any prior branding, Luis lacked a visual identity that captured his personality, showcased his expertise, and made a memorable impression with potential clients.

Solution

To bring Luis’ unique vibe to life, we designed a custom visual identity centered around a key element of his personal story: the coupe glass, his favorite cocktail vessel and a symbol of timeless style. This became the inspiration for a bespoke icon—a subtle, elegant mark that nods to classic mixology while staying contemporary and refined. We complemented the icon with a rich, earthy color palette that evokes the warmth, depth, and artisanal quality of Luis’s craft. The typography, layout, and finishes were carefully considered to convey professionalism with personality—sleek, approachable, and built to impress whether handed over at a rooftop bar or during a private tasting.

Impact

A beautifully designed card makes a lasting impression—and for Luis, it aligned perfectly with the elevated, personal experience he offers. The thoughtful design helped reinforce his brand, spark conversation, and present him with confidence at every event.